The Fast FWD campaign was an initiative to bring awareness to the K2 brand, feature the stories of K2 customers, inject energy into the existing customer base, and, of course, to attract new buyers. We launched FastFWD.com, held roadshows all over the world and produced our first annual K2 user conference under the Fast FWD banner.

The conference (especially) was a massive success, with attendance swelling to beyond capacity and blowing away even our own expectations, in terms of production level, energy and new sales.

Various roles: creative director, producer, writer, designer