Corporate case study videos are usually painful to watch. They are stiff and dull. They favor well-coached soundbites over personality and real emotion.

So, we resolved to craft these stories differently. We needed to pub the benefits of the product, sure, but we also set out to convey the spirit of the heroes we featured. We wanted to provide context, humanity and capture a day in the life.

Even with super-tight budgets, I think we managed to create much more memorable experiences with this approach.

Various roles: creative director, writer, producer