Appit, a cloud-based app-building platform from the makers of K2, was released in March 2014. We (myself and two designers) were given a very limited amount of time to brand the product, and here's the direction we were given from the top: 

1.) It has to be a rocket.  2.) The brand should exude these characteristics: easy, playful, approachable, dependable, authentic and familiar.

Various roles: creative director, designer